Non-alcoholic spirits market seen reaching $642.4 million by 2031

By AI, Created 10:31 AM UTC, June 01, 2026, /AGP/ – The global non-alcoholic spirits market was valued at $281.1 million in 2021 and is projected to reach $642.4 million by 2031, according to Allied Market Research. Growth is being driven by health-conscious consumers, more product launches and wider distribution through e-commerce, restaurants and retail.

Why it matters: - Non-alcoholic spirits are moving from niche to mainstream as more consumers want alcohol-free options that still deliver a premium drinking experience. - The category is gaining traction across food service, food retail and online channels, which expands access and could accelerate adoption. - The market’s projected growth signals more room for brands tied to wellness, sober-curious habits and no- and low-alcohol trends.

What happened: - Allied Market Research said the global non-alcoholic spirits market totaled $281.1 million in 2021. - The firm estimates the market will reach $642.4 million by 2031. - That implies a compound annual growth rate of 8.7% from 2022 to 2031. - The report covers product types including whiskey, rum, vodka and tequila. - The report also segments the market by category, distribution channel and region.

The details: - Key market players include La Martiniquaise, Rheinland Distillers GmbH, Escape Mocktails, Everleaf Drinks, Lyre’s Spirit Co, Diageo plc, Spirits of Virtue, Caleño, Aplós, Spiritless Inc, Drink Monday, Salcombe Distilling Co, Ritual Zero Proof, Ecology & Co., Elegantly Spirited LTD, Pernod Ricard, Bacardi Limited, ArKay Beverages LTD, ALTD SPIRITS and FLUÈRE. - The report says companies are using new product launches, collaborations, expansion, joint ventures and agreements to defend or grow share. - Non-alcoholic spirits are made with ingredients such as fruits, herbs, seeds, juices, extracts and barks. - Producers blend those ingredients to create aroma, color, taste notes and a warming effect. - The report breaks the market into conventional and organic products. - Food retail includes store-based and non-store-based sales. - The geographic coverage includes North America, Europe, Asia-Pacific and LAMEA.

Between the lines: - The category is being shaped by a broader shift toward wellness and moderation, not just by consumer curiosity. - E-commerce partnerships with Amazon, Walmart and Tesco suggest manufacturers are treating digital retail as a key growth lever. - The report links demand to social media, influencer marketing, Dry January and sober-curious behavior, which points to a market driven by lifestyle trends as much as by product features. - Europe led the market in 2021 with nearly half of global share, while Asia-Pacific is projected to post the fastest CAGR at 9.8%. - The report says rising disposable income and health benefits tied to non-alcoholic drinks are supporting growth.

What’s next: - Asia-Pacific is expected to be the fastest-growing region through 2031. - Europe is projected to retain the largest revenue share by 2031. - More launches with innovative ingredients and functional or wellness positioning are likely to keep expanding the category. - Wider availability in restaurants, bars and retail stores should keep lowering the barrier to trial.

The bottom line: - Non-alcoholic spirits are becoming a larger commercial category as health, convenience and premium positioning converge.