Impact Soccer adds St. Lawrence to AI analytics living lab

Impact Soccer is bringing St. Lawrence University’s men’s and women’s soccer programs into its “Living Lab,” giving coaches and student-athletes early access to AI and computer-vision tools. The partnership also expands into classrooms, internships and career programming across the Canton, New York campus.

Why it matters: - St. Lawrence becomes one of the first soccer programs to test Impact Soccer’s next-generation analytics in live competition. - The partnership ties athletic performance to academic and career opportunities in AI, machine learning, computer vision and entrepreneurship. - The collaboration gives Impact Soccer a real-world testbed for product development before broader market rollout.

What happened: - Impact Soccer announced a collaboration with St. Lawrence University’s men’s and women’s soccer programs on Sept. 3, 2026. - The programs will join Impact Soccer’s “Living Lab” and use the platform to help shape future product features. - St. Lawrence joins a cohort that already includes MIT’s men’s and women’s soccer teams. - Impact Soccer is powered by Amazon Web Services and focuses on AI- and computer-vision-driven match analytics.

The details: - St. Lawrence coaches and student-athletes will get priority access to new features before they are released to the global market. - The teams will test Impact Live, which layers game stats into livestreams in real time. - The teams will also test Impact IQ, which Impact Soccer describes as the industry’s only comprehensive off-the-ball performance metric. - Beyond athletics, the partnership includes St. Lawrence’s Department of Mathematics, Computer Science, and Statistics. - Students will have access to project work, internships and field experience in AI, machine learning, computer vision and statistical modeling. - Impact Soccer co-founder and CEO Josh Konowe will take part in keynote appearances, mentorship sessions and networking events through St. Lawrence’s Center for Career Excellence. - Impact Soccer Chief Growth Officer Tony Mohammed is a St. Lawrence graduate with ties to the university’s athletic and alumni communities. - St. Lawrence men’s and women’s soccer compete in NCAA Division III. - St. Lawrence is in Canton, New York, and was founded in 1856. - The university is the oldest coeducational institution of higher learning in New York State. - St. Lawrence was ranked No. 58 among National Liberal Arts Colleges in U.S. News & World Report’s 2026 rankings. - St. Lawrence’s alumni network was ranked No. 1 in the country by The Princeton Review in 2025. - Impact Soccer says its platform processes a full battery of statistics within hours of a match and serves thousands of active customers across professional clubs, collegiate programs, academies and youth organizations worldwide. - Impact Soccer says its real-time analytics will go live this summer.

Between the lines: - The deal is designed as more than a vendor relationship. - Impact Soccer is using St. Lawrence as a development partner while also tapping the university’s academic infrastructure. - The partnership reflects a wider push to connect sports technology with hands-on learning and career readiness. - St. Lawrence gains early access to advanced tools that could affect coaching decisions, player development and student engagement.

What's next: - St. Lawrence teams will begin stress-testing new features in live match environments. - Students in mathematics, computer science and statistics can expect project-based opportunities and internships tied to the partnership. - Impact Soccer will continue rolling out new capabilities through the Living Lab before broader market release. - The company’s real-time analytics product is set to launch this summer.

The bottom line: - Impact Soccer is turning St. Lawrence into both a customer and a development partner, linking NCAA Division III soccer with AI product testing and campus-wide academic opportunity.